Hired by the Tribune Company, Chicago, she was their first female president and general manager in the company’s 150 year-history.  She had oversight of the purchase of a bankrupt television station in San Diego acquired for 70.2 million dollars. In five years, KSWB became one of the top performing stations of all 26 Tribune owned stations, quadrupling the revenue from a 3 to 14 percent market share and achieving record cash flow margins. It is now Fox 5, San Diego.

As one of the youngest general managers of a broadcast facility in the US and was instrumental in the construction, funding, acquisition, design, and launch of several television stations as well as affiliate partner with the Fox, WB and CW networks.

Lisé has received numerous broadcast awards including Emmy’s and recognition as President of the California Broadcasters Association launching the first breast cancer stamp with Senator Dianne Feinstein and the United Stated Postal Commission. She founded a children’s charity with the Robert R. McCormick Foundation in San Diego to help challenged and abused children raising over 8 million dollars in four years of operation. She is Harvard trained and credentialed by the Harvard Business School in Television Management.

Additionally, Lisé is a passionate patient advocate after receiving two defective medical implants working to change the present FDA/501(k) system for more diligence in product development prior to market release. She champions early recall and notification of devices that may cause bodily harm when implanted into patients. She is active in the Patient Safety, Science and Technology Summit pledging to eradiate the 200,000 annual deaths in the US due to medical errors in hospital environments.