About Fueled

Our Mission

We’ve all been there – failed, succeeded, failed again, and succeeded again. The learning curve always bends.

At Fueled, we know who you are, what you will face and why suppliers could make or break you in the quest for job creation. To succeed, reaching out to those you may share no common ground with or don’t even know exist, can be the very link between moderate and colossal success.

Today, you must go outside your comfort zone and care about your employees first and foremost knowing great wealth is yours to enjoy and share. We source what your business needs to succeed and go to the ends of the earth to find the right partners for you.

Lisé Markham Bio

With 25 years in broadcasting, Lisé’s passion is seeking out innovation in technology and partnerships with platforms on the forefront of the digital future.

As an entrepreneur, Lisé founded DMTV, Direct Mail Television with the Tribune Company as a charter client. Univision Television group, CBS Radio/TV, Fox Network, Twentieth Television, and Warner Bros. Television. In 2009, Emic Interactive Media was formed by Lisé and her partners for their marketing and branding expertise in mobile/social media platforms to develop strategic partner alliances using analytic, big data, and SEO expertise to leverage their clients’ assets in the digital landscape.

She founded Fueled in 2015 after years of consulting and investing in startups where she learned the most important concern of entrepreneurs and their investors was alignment with the right suppliers and partners to succeed in a highly competitive tech marketplace; one where consumers demand a “social” component of products purchased.

She is also a mentor to the Rady’s School of Management (UCSD) of the mystartupxx program for female entrepreneurs, an active member of CyberHIVE San Diego bringing awareness in cybersecuity, a Chairman’s Circle member of the Downtown San Diego Partnership, and an active angel investor in companies with scalable, consumer-facing products.

Hired by the Tribune Company, Chicago, she was their first female president and general manager in the company’s 150 year-history.  She had oversight of the purchase of a bankrupt television station in San Diego acquired for 70.2 million dollars. In five years, KSWB became one of the top performing stations of all 26 Tribune owned stations, quadrupling the revenue from a 3 to 14 percent market share and achieving record cash flow margins. It is now Fox 5, San Diego.

As one of the youngest general managers of a broadcast facility in the US and was instrumental in the construction, funding, acquisition, design, and launch of several television stations as well as affiliate partner with the Fox, WB and CW networks.

Lisé has received numerous broadcast awards including Emmy’s and recognition as President of the California Broadcasters Association launching the first breast cancer stamp with Senator Dianne Feinstein and the United Stated Postal Commission. She founded a children’s charity with the Robert R. McCormick Foundation in San Diego to help challenged and abused children raising over 8 million dollars in four years of operation. She is Harvard trained and credentialed by the Harvard Business School in Television Management.

Additionally, Lisé is a passionate patient advocate after receiving two defective medical implants working to change the present FDA/501(k) system for more diligence in product development prior to market release. She champions early recall and notification of devices that may cause bodily harm when implanted into patients. She is active in the Patient Safety, Science and Technology Summit pledging to eradiate the 200,000 annual deaths in the US due to medical errors in hospital environments.

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