Marketing Strategies

Effective and Measurable

The way you market your business can shape everything from the way your brand is perceived, to the customers you reach and ultimately, how well your business succeeds. Without the ability to reach new customers, you won’t have a business for long.

Marketing can be expensive to those who don’t know what they’re doing. Options can vary across all channels and change every few months. It can be daunting and the most expensive of all choices if you don’t know what you’re doing.

ONLINE MARKETING

Some companies think they can figure it out as they grow – buying Facebook ads or Google AdWords or grow organically with SEO. They would be wrong. Every penny counts if you ultimately want success but something as simple as your website “voice” can be a game-changer. Doing things differently and thinking creatively are some of the most important mentalities behind every successful business.

Today, it’s all about P2P collaborative communities, Twitter, sharing workloads and the P2P economy where every person writing a blog is a publisher and everyone renting their apartment is a mini Airbnb mogul. Online Marketing is an area where you can expand your reach and your clients with one click of a mouse. We can show you how.

ONLINE MARKETING MEDIUMS

Click on the following to learn more about how these online marketing strategies can help your business.

Facebook

Facebook and Facebook ads are some of the most targetable and least expensive tools you can use to get noticed, acquire emails, re-market and sell your product. There are thousands of ways to do this but Fueled has vetted the best solutions in creating the Facebook ad sales funnel with the least initial investment.

Blogging

A well-written, dynamic blog is almost a good as a podcast, the new downloadable voice attracting millions of loyal listeners each week. Finding a selection of blogs in your industry with large followings will build a strong collection of followers and become a reputable voice in your online community.

Website Search Rankings

Make sure you rank in the first page of the search results when people search Google for keywords related to your business. The keywords won’t rank if you don’t have a responsive site so make sure your website conforms to Google’s mobile test. If your site is older than 18 months, it’s time to make it responsive. This is best left to the people who do this all day long for a living unless you have programmers and coders on-board.

Social Media

Get active on social media or get someone you trust who can and retain all admin logins. Facebook, LinkedIn, Twitter, YouTube are no brainers. Instagram, Reddit, Tumblr are musts now too. Today, it’s a full time job to build your presence as you build your product. Review yours and your teams first-person network and see if you can find someone willing to write, post, share and blog in your company’s voice in exchange for equity. It’s worth the certificates. Review first-person networks (Facebook, LinkedIn, etc) with your team and see if they are right for you and your business and focus on them – different social networks work for different businesses. Aim for where your communities “hang out”, and where they are most active.

Other Online Communities

Engaging with forums and message-boards can really pay but be tactful. There are thousands of online communities that you can tap into – but if you’re too pushy, it can easily backfire. Stay away from promoting your business, and instead be a voice of reason and advice that people respect and want to listen to.

Building Email

Offering giveaways than are meaningful to your community on your site or via your social media accounts. You want to build your list and opt-ins. You don’t need to give away anything big or expensive either. Usually when prizes are small, people think they’ve got a better chance of winning. Sending out newsletters even just a few times a month keep able existing customers involved as sharing ambassadors.